Jim Rubens will speak on what it takes to run and to win as a Republican.
This will be useful for candidates and prospective candidates, party, campaign, and organizational operatives, grassroots leaders.
Topics will include: assessing your internal commitment, cause versus ego, testing your viability, knowing your voter demographics/psychographics, developing a plan and budget while remaining entrepreneurial, selecting your issues, positioning against your primary and general election rivals, defending your base and expanding your win coalition, the importance (and unimportance) of endorsements, raising money, building your paid and volunteer teams.
